A century of Italian sartorial excellence celebrated with the first immersive digital project certified on the blockchain in the realm of artisanal shirts.

On the occasion of its centenary, Finamore 1925 launches a unique project: HERITAGE INSPIRES THE FUTURE, a powerful and visionary tribute to Neapolitan tailoring tradition that boldly embraces the future of digital innovation.

Founded in the heart of Naples in 1925, Finamore has crafted one of the most authentic and refined narratives in Italian artisanal shirt-making. Today, in celebration of a century of excellence, the brand reinvents itself once more, becoming the first Italian artisanal tailoring company to launch an immersive digital project certified on the blockchain, transforming the craftsmanship of hands into digital art.

HERITAGE INSPIRES THE FUTURE is the title of this dual project that aims to immerse the public, clients, and industry professionals in the essence of Finamore shirts, where it all begins: in the skilled hands of the seamstresses, in the gestures passed down through generations, and in the environments where tradition takes shape each day.

PHASE 1 – The 3D Immersive Video

Thanks to an immersive video experience, Finamore 1925 opens the doors of its production facility to the world. This is achieved through a 3D video filmed in the company's actual spaces, allowing viewers to embark on an interactive tour among the artisans, fabrics, tools, and the artistry involved in creating each Finamore shirt.

An emotional, visual, and auditory journey into the heart of Italian bespoke craftsmanship.

FASE 2 – The NFT Collection “FINAMORE100”

For the first time in the history of artisanal shirt-making, the manual techniques that make Finamore shirts unique are transformed into collectible digital works, certified on the blockchain.

There are four exclusive NFTs, produced in a limited edition of 150 copies each:

> The historic Finamore logo – akin to an animated stamp, a symbol of identity and prestige.

> The button with the lily stitch – a symbol of delicacy and technical perfection.

> The stitching of the armhole – a hallmark of pure craftsmanship.

> The collar attachment – a refined gesture that defines the absolute elegance of the shirt.

These NFTs are not mere digital files; they are vibrant testaments to tradition and craftsmanship, rendered eternal and immutable through blockchain technology. Each clip encapsulates a fragment of the Finamore spirit, transforming into digital art and a collectible item.